They’re rigged, they are everywhere and are as addictive as crack cocaine – but that’s exactly what poker machines have been designed to do. Ka-Ching! Pokie Nation – a new explosive documentary on the ABC – exposes how the seemingly innocuous pokie machines at your local pub are programmed for addiction.
Aristocrat is one of the biggest manufacturer and supplier of pokie machines in the world. Back in 2000, the company’s billionaire founder Len Ainsworth was asked by Four Corners what the secret to their success was, and he didn’t mince his words. “Building a better mouse trap,” he said. It may not have been deliberate, but the metaphor of a mouse caught in a trap has proved to be a scarily accurate one.
As the science and technology involved in the industry has advanced in recent years, manufacturers have been able to design machines perfectly engineered to create addiction. See how this can happen on Tuesday night at 9.30 pm on the ABC.
So, the question is: it is true all this for online-poker also? Are the poker rooms and all their promotions create just for keep you there for good?
That’s a good question… Do you have a good answer?