PokerStars, the biggest online poker website in the world has continued to dominate the online poker industry and currently controls 68% of the global online poker market. In addition, Full Tilt controls around 3%, so PokerStars & Full Tilt control 71% of global online poker market. This makes Amaya – the company that owns the PokerStars and Full Tilt brands – the biggest poker rooms owner in the world.
Based on stats collected during September 2015, Amaya confirmed that they now have a combined database of online poker players in excess of 97 million and the aggregate number of unique customers who played a real money online offering during the 3rd quarter of 2015 was approximately 2.2 million, of which approximately 94% played on>PokerStars.
To increase its profits for next years, and to attract more and more poker players, PokerStars has announced comprehensive plan to increase engagement and retention among new and casual players. Some players are unhappy about these changes, but we must understand that Pokerstars is a bussines and all they do is just for increasing their profit.
Now, the near monopoly position on the market help them to make almost any changes they wish. For exemple, right now, Pokerstars it is not just a poker room – they have casinos and sport beting offers in the same poker (?) client.
So.. What’s next? We will see fantasy sports also in the pokerstars client? Or, who knows, some strip poker (live, for sure), just because is good for.. bussines? Are you worried that PokerStars’ near-monopoly status may have adverse effects for the poker industry? What happens if smaller rooms cannot compete and cannot keep players? They go away of course, giving yet more power to the bigger rooms.
Poker needs lots of powerfull poker rooms to compete against each other. This is what drives the best deals and promotions. The fewer the rooms, the less competition. The less competition, the weaker the promotions. Soon, Pokerstars can be the ONLY online poker room and all te people will play only there… What do you think about?